Discover the Advantages of Investing in Technology Companies and Startups

Published by Marketing Mkt on June 8, 2021June 8, 2021

The technology sector is an excellent path for those looking to undertake or invest. According to the National Confederation of Industry (CNI), 71% of companies that applied more 4.0 technologies - such as big data and management software – innovated throughout the pandemic and had greater sustainability and yields.

An idea of ​​the appetite of companies and investors for the technology segment comes from the innovation hub District: in the first four months of 2021 alone, around $2.35 billion in 207 deals involving technology startups. This amount represents 66% of the value recorded during the whole of last year.

For those who undertake in the tech sector, having angel investors or the investment of perennial companies makes all the difference for the development of the business. The advantage is that these investors already have established businesses with guaranteed financial profitability.

In the current economic scenario, investing in the tech sector is a promising business for those who have capital, due to the innovation capacity of technology companies, which need to be ready to face the challenges that are imposed.

“Angel investors support small companies with innovative ideas that are not always cheap, help with administrative management, manage customer and partner connections, allowing them to stop crawling and start taking their first steps in the technology market”, he explains. Jonas Ieno, CEO yes Lieno Technology, a technology-based company, with experience and skills in electronic, WEB and mobile systems.

With the investment, technology companies are able to leverage their growth and maintain the process of constant innovation, in an increasingly digitized society that needs to deal with multiple demands such as: smarter processes, business management tools, automation, among others.

“At Lieno, we learn to reinvent ourselves. We face changes in the way we work and in the market, as segments that we had as potential customers were brutally impacted by the pandemic”, explains Jonas Ieno.