Technology companies help entrepreneurs create innovative projects
IT solutions can be indispensable in a challenging scenario for new ventures
Entrepreneurship is an activity that can be profitable and rewarding, but requires planning and experience. Many entrepreneurs have innovative ideas and creative answers to the problems we face on a daily basis, but do not have the technical aptitude, structure or materials needed to put the project into practice and move forward in creating the startup.
Therefore, in order to transform ideas that can transform the reality of people in large companies, more and more entrepreneurs turn to technology to develop new projects, materialize inventions and expand their businesses. According to the Brazilian Startup Association (Abstartups), 28% of startups active in João Pessoa in 2020 were from companies linked to e-commerce and software development – areas that demand a high investment in Information Technology (IT).
Through the solutions offered by TI, it is possible to have security from the planning phase to the execution of the new startup, which makes it possible for ideas that were previously only on paper to become effective actions and concrete results.
“Technology companies can participate in the development of the project or create effective solutions to potential problems”, explains Jonas Ieno, CEO of Lieno Technology. “This is especially important in the early stages of startups, in which many of the new entrepreneurs cannot afford an advanced IT structure or do not yet have the necessary technical knowledge”, he comments.
According to Jonas, the first advantage of hiring an already consolidated IT company is to guarantee for the startup a higher level of confidence in the market.
“The participation of a company specialized in this phase of creation and growth of the new business conveys a positive image to the market in which it operates. Also, the benefits are ongoing. An IT company eliminates, for example, the need for the entrepreneur to have a large team and structure available. Thus, it is possible to optimize processes and reduce costs, which are usually high in this initial phase”, he adds. Jonas Ieno.
Check out some ways technology can help in the creation and development of new companies or products.
Artificial intelligence and machine learning
Through Artificial Intelligence (AI), it is possible to create systems that understand and predict situations, adapt responses and operate autonomously. IT companies can, for example, develop software for card machines that tracks financial transactions in real time and creates predictive models to identify and prevent possible fraudulent transactions.
The same logic can be applied to support marketing strategies: it is possible to create increasingly individualized campaigns based on the analysis of transactions and consumer behavior. Thus, an entrepreneur in the dressing room sector knows when to invest in certain pieces according to the season of the year, for example.
internet of things
With the popularization of the Internet of Things (IoT), everyday objects such as lamps, TVs, windows and even floors will be connected in the same network. This technology allows smart objects to communicate with each other and, in the future, could open the door to self-sufficient stores and establishments.
Democratization of IT tools
Today, much of the operations of commerce and industries are carried out online. But this does not mean that the entrepreneur will have to set up his own IT infrastructure, with machines, wiring and the need for technicians. Technology companies offer the structure they already have for these new ventures, which start to carry out their operations in the cloud, on third-party servers. The measure results in economy and practicality for the business owner, who can focus on his core activity.
For Jonas Ieno, the important thing is not to let the idea cool down and seek partners that can offer all the infrastructure and specialized technical team to bring solutions and develop the company's technology and innovation projects or startup. “It's no use for an entrepreneur to have a great idea and not develop it. In an increasingly competitive market, if you don't do it, someone will do it and come out ahead”, says the CEO of Lieno Tecnologia.
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